What PicSel can do for you
Services
Graphic Design
From logo to poster, from business card to brochure, PicSel designs your identity and all your print materials with an eye trained in the rules of design and print production.
Web Design
Showcase sites, CMS, e-commerce, custom interfaces, every project is designed to be beautiful, fast and usable, from the first click to the last line of code.
Both Together
That’s where PicSel makes the difference. A branding that translates naturally across web and print, with consistency and without back-and-forth between multiple suppliers.
Recent work
The projects
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Branding for a hotel in Thailand
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Opening credits for a news program
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Redesign of a local media outlet’s website
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Branding for a street food business
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Marketing support for a roofing and facade distributor
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Lead design consulting for an online casino
They trusted me
Behind PicSel, there’s Michaël
Who am I?
Designer by training, web developer by opportunity and by passion.
After a few years in agencies, I went freelance in 2007 and have been working on branding, print and website projects of all kinds ever since. I partner with freelancers, SMEs and major Belgian and international clients on their communication projects.
my full backgroundWhether it’s for a logo, a business card, a website, or a bit of everything at once, let’s talk about it. An initial conversation costs nothing and commits you to nothing.
I’m available during office hours, via the contact form, by email or by phone, whichever suits you best.
get in touch
Thoughts, insights and behind the scenes
The workshop
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Website redesign: how to know if it’s the right time?
Your website is a few years old, and it works. More or less. A little voice in your head tells you that you should do something, but is now the right time?
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Web accessibility: what it means in concrete terms in 2026
Since June 2025, a European directive imposes concrete obligations regarding accessibility.
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Redesign of the website for Qu4tre, a local media outlet
In September 2024, RTC Télé Liège underwent a clean break and became Qu4tre Liège Média: new name, new branding, new ambition. New website.