Freelance graphic designer in Liège
Graphism & print services
Print is not dead , it has refocused on what it does better than digital: leaving a lasting, physical impression. A business card, a poster, a brochure or a takeaway menu that people keep, these are communication tools that keep working long after they’ve been handed out.
With over twenty years of experience in graphism and print production, PicSel is equally at home with creative design and the technical demands of printing: prepress, colour management, choice of materials, and more.
Who it’s for
Any business or self-employed needing physical or digital communication materials: events, product launches, social media, ongoing communication, and more.
What it covers
- Posters and flyers
- Brochures and catalogues
- Business cards and stationery
- Packaging and labels
- Street furniture and large formats
- Promotional materials (roll-ups, kakemonos, POS displays…)
- Vehicle livery
- Photo retouching and image processing
- …
How does it work?
Process
1
Brief
Format, print run, printer, deadlines, print budget. The more technical constraints we anticipate upfront, the fewer unpleasant surprises later.
2
Design
Layout, typographic and colour choices, integration of visuals.
3
Approval
Digital proof, corrections, final sign-off.
4
Delivery
Print-ready files to your printer’s specifications, or direct coordination with the print supplier if you prefer to delegate the whole process.
Frequently asked questions
Does PicSel handle printing as well, or just the graphism?
Both options are available. PicSel can deliver print-ready files only, which you then pass on to the printer of your choice, or coordinate the printing directly (quote management, production follow-up, proof approval) if you prefer to hand over the entire process.
What is a proof and why does it matter?
A proof is the final sign-off before printing (or going live for digital). It’s the stage at which you confirm that the design matches what you wanted. A proof prevents unpleasant surprises: colour shifts, truncated text, pixelated images, or typos in the copy.
My existing visuals are low resolution; is that a problem?
It depends on the intended use, but bigger is always better. For web, an image at 72 dpi is sufficient. For print, a minimum of 300 dpi at the final print size is required. A web image enlarged for a poster or flyer will produce poor results. Depending on the case, it may be possible to vectorise certain elements, crop, or recommend a photo shoot or a stock image service.
What file formats will I receive?
For print: high-resolution PDF files with bleed and the appropriate colour profile, along with a screen-friendly preview file (print files don’t display well on screen). For digital use: JPG, PNG, WEBP or SVG exports, depending on your needs.
Can PicSel adapt an existing piece to a new format?
Yes, format adaptation is a common service. An A3 poster resized for a bus shelter, a brochure that needs a new format, updated flyer content, this is often faster and less expensive than creating from scratch, provided the source files are available.
I don’t have a brand guidelines document yet , can you still design my materials?
Yes, but with an honest caveat: without brand guidelines, each new piece risks interpreting the existing identity in its own way. If you already have a logo, PicSel can use it as a basis to establish a consistent direction. If you’re starting from scratch, it may be worth considering a branding project first, even a minimal one, to avoid ending up with materials that don’t speak the same visual language.
Whether it’s for a logo, a business card, a website, or a bit of everything at once, let’s talk about it. An initial conversation costs nothing and commits you to nothing.
I’m available during office hours, via the contact form, by email or by phone, whichever suits you best.
get in touch