The client
Qu4tre Liège Média is a local media outlet covering the districts of Liège, Huy and Waremme, one of twelve local media organisations within the Fédération Wallonie-Bruxelles. Founded in 1977 under the name RTC Télé Liège, it has transformed significantly over the decades to become a multichannel player: television, website, social media and mobile app.
The context
In September 2024, RTC Télé Liège made a clear break: new name, new branding, new ambition. Qu4tre was born with a clear intention to refresh its image and reach a broader audience, one that is more connected and more demanding when it comes to editorial and visual quality.
The website had been running on Drupal for years, functional but no longer reflecting the new identity. A quick initial update had been carried out in the wake of the 2024 rebrand, but the timeline had been too tight to be truly effective. A year later, to mark the anniversary of the name change, a full redesign was planned.
The Qu4tre challenge
Redesigning a news media website is a particular exercise. Unlike a showcase site or even an e-commerce site, a news site must handle continuously updated content, an editorial hierarchy, and very different usage patterns depending on the visitor: the person looking for a specific piece of news, the one scrolling through the news feed, and the one searching for video content.
A technical constraint also had to be taken into account: the existing infrastructure had to be kept in place. No CMS migration, no database overhaul. The work focused on layout, structure and user experience, building on Drupal and the content management tools already in place.
This was a design and architecture problem to solve, not a technical one.
This was a design and architecture problem to solve, not a technical one.
The approach
The first step was to identify what was not working in the existing version: content hierarchy, insufficient prominence given to video, multichannel presence not visible enough, and a mobile experience that could be improved.
The new layout was designed first and foremost as an editorial platform: clear, uncluttered, with strong visual hierarchy between priority and secondary content. The editorial team’s choices take centre stage at the top of the page without visual competition; the news feed, previously split by sector, was simplified and merged, with sector pages still offering the option to browse a specific type of content. Video is given greater prominence, appearing at the top of article pages.
Navigation was simplified: fewer colour codes, fewer levels, direct access to main sections, and a visible search bar.
Multichannel presence (social media, mobile app, TV live stream) was integrated as a natural component of the site.
Before
After
The result
The site launched in September 2025 is fresher, clearer and more consistent with the new image of Qu4tre. The editorial hierarchy is readable, video is given proper prominence, and the mobile experience is fluid.
More fundamentally, the site now works as a true multimedia hub: a place where visitors come to watch a replay of the evening news, read an article, or find the link to the live Twitch stream.
What this project demonstrates
Redesigning without rebuilding requires a careful reading of what is working and what is blocking. The technical constraint of not touching the infrastructure was not a limitation but a framework, one that forces you to look for solutions where they already exist: in structure, layout and editorial choices.