Cookies, data, all that.

Privacy Policy

Introduction

This privacy policy aims to inform users of the PicSel.be website (hereinafter “the Site”) about how their personal data is collected, used and protected, in accordance with the General Data Protection Regulation (GDPR) and applicable legislation.

Data Controller

The data controller is:

Michaël Bastin
michael@picsel.be

Data Collected

In the context of using the Site, the following data may be collected:

Browsing Data

  • IP address (anonymised where applicable)
  • Browser type
  • Operating system
  • Pages visited
  • Visit duration
  • Referrers (source sites)

Cookies and Trackers

The Site uses cookies to:

  • Measure audience (anonymous statistics)
  • Improve the user experience

A consent management tool allows the user to:

  • accept,
  • refuse,
  • or customise cookies.
Update my preferences

Essentiel

Les cookies essentiels permettent d'assurer les fonctions de base et sont nécessaires au bon fonctionnement du site web.

NomDescriptionDurée
wpconsent_preferencesCe cookie est utilisé pour enregistrer les préférences de consentement aux cookies de l'utilisateur.30 jours

Statistiques

Les cookies statistiques collectent des informations de manière anonyme. Ces informations nous aident à comprendre comment les visiteurs utilisent notre site web.

Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

Learn more
NomDescriptionDurée
__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
_gaID used to identify users2 years
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
_ga_ID used to identify users2 years
_gidID used to identify users for 24 hours after last activity24 hours
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days
__utmaID used to identify users and sessions2 years after last activity
__utmtUsed to monitor number of Google Analytics server requests10 minutes
__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity
__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity
__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity

Purposes of Processing

The data collected is used solely to:

  • Ensure the proper functioning of the Site
  • Measure audience and improve performance
  • Ensure the security of the Site
  • Provide necessary follow-up in the context of contact requests

No data is used for commercial purposes or profiling.

Legal Basis

Processing is based on:

  • Consent (cookies, analytics if not strictly necessary)
  • Legitimate interest (site security, technical operation, follow-up)

Retention Period

Data is retained for a limited period:

  • Browsing data: 12 months maximum
  • Cookies: depending on their nature, maximum 12 months

Data Recipients

Data is intended exclusively for:

  • The Site publisher
  • Technical service providers (hosting, maintenance)

No data is sold, rented or transferred to third parties.

Transfer Outside the European Union

No data transfer outside the European Union is carried out. The site is hosted in Europe, and tracking is anonymised.

Data Security

The Site implements appropriate technical and organisational measures to protect personal data, including:

  • Secure connection (HTTPS)
  • Restricted access to data
  • Protection against unauthorised access

User Rights

In accordance with the GDPR, you have the following rights:

  • Right of access
  • Right of rectification
  • Right to erasure
  • Right to restriction of processing
  • Right to object
  • Right to data portability

To exercise these rights, you can contact: michael@picsel.be

You also have the right to lodge a complaint with a supervisory authority.

Cookies

The Site uses strictly necessary cookies and audience measurement cookies.

On your first visit, a banner allows you to:

  • accept,
  • refuse,
  • or configure cookies.

You can change your preferences at any time by clicking this link.

Policy Updates

This policy may be updated at any time. The date of last update is authoritative.

Last updated: March 2026